Congratulations on your yoga workshop! Whether it’s still the seed of an idea of if you’re ready to launch – I’m here to help you promote it.
There are lots of tools and ideas you can use on Instagram to get people interested and excited for your event. I’m here to help you create an engaging feed that not only attracts new followers but encourages them to purchase tickets as well!
Here are seven ways I recommend using Instagram to promote your next yoga workshop:
Sharing sneak peeks and behind-the-scenes content is a great way to get your audience excited about your upcoming event.
It’s important that you show up with an authentic voice, so don’t be afraid to let your excitement shine through in your posts!
Harness the power of FOMO to get your audience excited to join your event.
There are a few ways to do this:
Giveaways are an amazing way to build your audience and spread the word, fast.
How to run it:
Giveaways are a tried-and-true method for boosting engagement, growing your following and promoting tickets all in one.
Engage your audience and educate them about your workshop!
Drop a “question” sticker in your stories and encourage your followers to ask you anything about the workshop. Not only will this help address FAQ’s, it will also promote interaction among the members of your community, which can help build excitement for your event and encourage more signups.
Afraid you won’t receive any questions? Here’s a trick: you can add your own questions (simply enter them in the “question” box you’ve posted), and answer them yourself! That’s a great way to get the ball rolling and address some questions you want to include. And no one needs to know that you were the one who asked 😉
Whether it’s testimonials for the same event or something completely different, they help build trust and ‘social proof’ that you’re a reliable and valuable service provider.
If you have some positive feedback from past attendees along with their permission, definitely post it on your Instagram! Consider creating photo collages with quotes from happy participants – this gives potential registrants another opportunity to see how much fun they’ll have at one of your workshops before committing by purchasing tickets online.
Here are some ideas to help you dive deeper into the details of your event:
By the time you’re done sharing all these details, it will feel like an unmissable event to your dream customers.
Word of mouth isn’t dead, and it’s your best friend!
Here’s a few tips to help spread the word:
You can also promote your workshop by creating a countdown timer!
You can create timers for the workshop itself, as well as price changes (eg: when early bird ends).
How to set it up in stories:
You will be able to access the same countdown next time you post by doing steps 1-3, then choosing the countdown you’ve already created.
You can encourage your followers to save your countdown and share it too!
Now that you’ve read through these ideas, it’s time to start planning! There are plenty of ways to promote your yoga workshops on Instagram, and I hope that these ideas have helped you get started.
PS: I’ve created 9 gorgeous Canva templates for you to design your own IG story event graphics! You can grab them free here!
I mean, I knew it was going to be amazing coming from you - but that looks SO good! Thank you! That looks so, so, so good. Exactly what I was going for.
"Oh my god - they are gorgeous! It's stunning. It's like a work of art... I love it so much, thank you so much."
"They are just beautiful, and peaceful, and full of soul. I love them.
Thank you thank you thank you......can’t wait for next time"
My mission? To help passionate, purposeful yoga businesses thrive doing what they LOVE with websites that sell authentically.
Because I believe yoga teachers deserve to thrive spiritually AND financially, I'm here to help you craft a compelling website that echoes your authenticity and converts effectively.