How would you like to see every event you offer, sell out with ease? Read on because this is going to be a game changer.

Before I dive in, real quick –

What is a sales page and why do you need one?

If you’re a yoga teacher looking to promote your workshop or event, having a compelling sales page is essential. Your sales page is the place where potential participants will learn more about your offering and decide whether or not to sign up.

So, what should you include in your workshop sales page to make it stand out? Here are some key elements to consider:

01. Call out to your dream customer

Start your sales page by identifying your target customer and acknowledging their specific needs and desires. This will help you create a connection with them right from the start. For example, you could say something like, “Are you a busy professional struggling to find balance in your life? Our upcoming yoga workshop can help you find peace and tranquility in just a few days.”

02. What problem are you solving?

It’s important to highlight the specific pain points and problems that your workshop solves. This will help potential participants understand the value of your offering and how it can help them. For example, if you’re hosting a yoga workshop on stress reduction, you could list some of the common causes of stress and explain how your workshop can help participants address them.

03. What goals are you helping them reach?

In addition to pain points, you should also identify the specific goals that your target customers have and explain how your workshop can support them. For example, if your target customers are busy professionals, their goal might be to find more balance in their lives. You could explain how your workshop will help them achieve this goal by teaching them specific yoga poses and relaxation techniques.

04. Your workshop ~benefits~

List the specific benefits that participants will experience by attending your workshop. This could include things like improved flexibility, reduced stress, increased mindfulness, and more. Make sure to focus on the benefits that are most important to your target customers.

05. An introduction of who you are

Introduce yourself and explain why you’re uniquely qualified to lead this workshop. This could include your background in yoga, your teaching experience, or any relevant certifications or training you’ve completed.

06. An outline of the workshop content

Provide a detailed outline of what participants can expect to learn and experience during your workshop. This will help them understand the structure of the workshop and what they’ll be doing each day. You could include a schedule, a list of activities, or even a breakdown of specific poses or techniques you’ll be teaching.

07. Testimonials from your clients

This is so important! Include testimonials from past participants who have attended your workshops. If this is your first workshop, use private clients or studio classes for testimonials instead. This will provide social proof and give potential participants a sense of what they can expect. Make sure to include testimonials that highlight the specific benefits of your workshop that you’ve outlined earlier.

08. Call-to-action buttons

Finally, make sure to include clear calls-to-action that invite potential participants to sign up or apply for your workshop. Use action-oriented language like “Apply Now” or “Sign Up Today” to encourage them to take action.

Steal my layout strategy…

Check out the Boho Beachy sales page for a blueprint you can steal for your own website (or just purchase a template so it’s done for you ;))

By including these key elements in your workshop sales page, you’ll create a compelling message that resonates with your target customers and encourages them to sign up for your event. Good luck!