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Welcome to the heart and soul of your digital sanctuary – the About page. This sacred space isn’t just a bland biography; it’s a chance to connect, inspire, and lay the foundation for meaningful relationships with your tribe. Join me as I unravel the secrets of a captivating About page that speaks directly to the yogis you’re destined to guide.

1. What You Do for Your People

Step onto the mat of your About page with arms wide open, embracing each visitor as if they’ve just stepped into your studio. Here’s where you’ll reassure them – they’re exactly where they’re meant to be.

You’ve been there – felt the same struggle and yearning. Acknowledge their pain points and desires, letting them know you understand their journey like an old friend.

2. Your Yoga Philosophy

Imagine your About page as the first chapter of a shared adventure. Don’t just talk about yoga – reveal what sets your approach ablaze. Invite your readers into your why, the radiant core of your practice. What’s your secret sauce? What are you doing differently? This isn’t just about yoga poses; it’s about the soul-shifting magic you bring to every class, retreat, or workshop. Let them root for you from the get-go.

3. Your Story

Picture yourself sitting cross-legged with your tribe, the flickering candlelight casting warm shadows. Now, share your journey – the bends, twists, and epiphanies that led you here. Unveil the catalysts that transformed you into the radiant guide you are today. By revealing your evolution, you open the door for your readers to relate, connect, and see their own potential.

4. Your Team Bios (If Applicable)

Introduce your fellow guides if you’re blessed to have a team. Keep these bios light-hearted – briefly spotlight each member’s quirks, passions, and connection to the yogic path. After all, yoga isn’t just about poses – it’s about the people who make the journey worthwhile.

5. Make It Fun

Shake off the seriousness with a dash of playfulness. Share fun facts about yourself – the quirkier, the better. Create a yoga-inspired quiz that sparks curiosity or a “This or That” game that’ll have your readers grinning. Take them on a journey through your timeline, from your first downward dog to your proudest yoga moment. And don’t forget “A Few of My Favourite Things” – those little joys that keep your heart aligned.

6. Testimonials

Yes – even on your About page!

Share stories of breakthroughs, transformations, and newfound serenity that your students have found. These heartfelt words are more than just testimonials; they’re the chorus that validates your journey and resonates with potential students.

7. Your Call to Action

As your About page closes, extend an open invitation to your tribe. It’s time to invite them onto the mat, into your classes, workshops, and retreats. Lay the pathway to your services or your contact page, urging them to reach out and connect. The journey isn’t just about inspiration; it’s about taking that first step together.


Your About page is more than just a virtual introduction; it’s the sacred space where your journey intertwines with the stories of those you’re destined to guide.

But crafting the perfect About page can be a journey in itself. That’s why I’ve designed the Yogi Web Template Store, a sanctuary of ready-made website templates that embrace the very essence of what we’ve discussed today. Each template is carefully structured with the steps we’ve explored, making it easier than ever to connect, engage, and inspire your tribe.

If you’re curious to dip your toes into this transformative digital journey, we’ve got you covered. Join us for our free workshop, “How to Build a Yoga Website in 1 Day.” Discover how our templates work firsthand, and learn the art of weaving your story into a stunning online sanctuary that reflects your yoga philosophy.

Are you ready to amplify your online presence and welcome your tribe with open arms? Explore our Yogi Web Template Store and join us for the enlightening workshop – because your journey as a yoga teacher deserves a digital home as beautiful and inspiring as your practice. Namaste.


Featured Example Websites:

How To Craft an Irresistible “About” Page on Your Yoga Website

August 28, 2023

Beachy & Boho

Learn More

from $297 AUD

Learn More

Learn More

Arty Yogini

Tangerine Co.

from $297 AUD

Learn More

from $297 AUD


Magnetic Woman

Shop Templates

from $297 AUD

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Hey gorgeous!

I'm Amy.

My mission? To help passionate, purposeful yoga businesses thrive doing what they LOVE with websites that sell authentically.

Because I believe yoga teachers deserve to thrive spiritually AND financially, I'm here to help you craft a compelling website that echoes your authenticity and converts effectively.

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Founder of Yogi Web, where your yoga practice meets mindful design.

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