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So, you’re planning a yoga workshop and want to make sure it’s a raging success? Hell yeah! Marketing your workshop is obviously a KEY part of booking it out, and I’ve got some strategies up my sleeve you can steal from my playbook. Ready to explore some tips and tricks for selling out your yoga workshop? Let’s go.

01: Start with a waitlist

Creating a waitlist is a great way to build excitement for your workshop and get potential attendees to sign up early. Since the topic of email lists is big enough to be a blog on its own, here are some links that will give you everything you need to get started:

  • Here’s a bite-sized video I made explaining why this is so dang important to have a mailing list
  • Here’s another short AF video explaining exactly how to set up your mailing list.
  • Ready to dive in? You can access my FREE 3-day mini email marketing crash course here.
  • Last but not least, you can get 50% off Flodesk (my favourite email marketing platform) with this link.

Don’t be overwhelmed. This is a short-term commitment that will pay dividends FOREVER.

Once you’ve set up your mailing list, invite people to join the waitlist for first access to your workshop launch (a discount is always a good sweetener to this!).

Ready? You’ve got this.

02: Build A Dedicated Sales Page

A dedicated sales page is a must-have for any yoga workshop marketing campaign. This page should provide all the details attendees need to know, such as date, time, location, and pricing. Additionally, it should highlight the benefits of attending the workshop and answer any common questions attendees may have. A high-quality sales page is a powerful tool for converting leads into paying customers.

To make this step super easy, I’ve outlined everything you need to include in this blog post.

03: Share On IG Stories Regularly

This might be an edge for you. Don’t skip it. Remember, edges = growth.

You can use your Instagram stories to share updates and teasers about the workshop.

This can include:

  • sharing your excitement
  • highlighting new bookings (if you have limited spots, use a countdown)
  • answering frequently asked questions
  • polling your audience to see what they want to learn from the workshop
  • sharing behind the scenes of your location, gift bags and anything else students can look forward to
  • sharing testimonials from past events

Build that hype and get people excited about your workshop! And remember – almost NO ONE will see everything you post – so do your audience a favour, and post it on repeat so no one misses out.

04: Share high-quality photos and videos of the space

High-quality photos and videos of the space where your workshop will be held can help to create a sense of excitement and anticipation among potential attendees. If possible, consider hiring a professional photographer or videographer to capture the space and create a promotional video that can be shared on social media and your sales page.

05: Feelings > Facts

When marketing your yoga workshop, focus on selling the feelings that your students can look forward to, rather than just the facts of the event. For example, instead of just saying “this workshop is two hours long,” talk about how attendees will leave feeling rejuvenated, refreshed, and inspired. By focusing on the emotional benefits, you can create a stronger connection with potential students and motivate them to sign up.

06: Offer Early Bird Pricing

Early bird pricing is a tried-and-true marketing strategy that can help incentivise early sign-ups. Offering a discounted rate for those who sign up early creates a sense of urgency and encourages attendees to commit to the event sooner rather than later.

    07: Use FOMO

    Creating a sense of FOMO (fear of missing out) can be a powerful motivator for getting people to sign up for your workshop. You can use this by announcing every new sale on your social media channels and website, and by sharing updates on the number of spots left. This creates a sense of scarcity and encourages people to act quickly to secure their spot.

    08: Answer FAQs Clearly

    Make sure you’re prepared to answer common questions about your workshop. This could include questions about the schedule, what attendees should bring, what level of experience is required, and more. Having a clear FAQ section on your sales page and sharing updates on social media can help to alleviate any concerns attendees may have and encourage them to sign up.

    09 : Ask Affiliates To Promote It

    If your workshop is being held at a yoga studio or other venue, consider asking them to promote it to their own followers and email list. This can be a powerful way to reach a new audience and generate more sign-ups. You can even offer a kickback to the studio (eg: $50 per student who signs up) to encourage them to promote it.

    By using these marketing strategies, you can create a successful yoga workshop that attracts plenty of attendees and generates buzz within the community. Good luck!

    How To Sell Out Your Yoga Workshop

    June 6, 2023

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