So, you’re planning a yoga workshop and want to make sure it’s a raging success? Hell yeah! Marketing your workshop is obviously a KEY part of booking it out, and I’ve got some strategies up my sleeve you can steal from my playbook. Ready to explore some tips and tricks for selling out your yoga workshop? Let’s go.
Creating a waitlist is a great way to build excitement for your workshop and get potential attendees to sign up early. Since the topic of email lists is big enough to be a blog on its own, here are some links that will give you everything you need to get started:
Don’t be overwhelmed. This is a short-term commitment that will pay dividends FOREVER.
Once you’ve set up your mailing list, invite people to join the waitlist for first access to your workshop launch (a discount is always a good sweetener to this!).
Ready? You’ve got this.
A dedicated sales page is a must-have for any yoga workshop marketing campaign. This page should provide all the details attendees need to know, such as date, time, location, and pricing. Additionally, it should highlight the benefits of attending the workshop and answer any common questions attendees may have. A high-quality sales page is a powerful tool for converting leads into paying customers.
To make this step super easy, I’ve outlined everything you need to include in this blog post.
This might be an edge for you. Don’t skip it. Remember, edges = growth.
You can use your Instagram stories to share updates and teasers about the workshop.
This can include:
Build that hype and get people excited about your workshop! And remember – almost NO ONE will see everything you post – so do your audience a favour, and post it on repeat so no one misses out.
High-quality photos and videos of the space where your workshop will be held can help to create a sense of excitement and anticipation among potential attendees. If possible, consider hiring a professional photographer or videographer to capture the space and create a promotional video that can be shared on social media and your sales page.
When marketing your yoga workshop, focus on selling the feelings that your students can look forward to, rather than just the facts of the event. For example, instead of just saying “this workshop is two hours long,” talk about how attendees will leave feeling rejuvenated, refreshed, and inspired. By focusing on the emotional benefits, you can create a stronger connection with potential students and motivate them to sign up.
Early bird pricing is a tried-and-true marketing strategy that can help incentivise early sign-ups. Offering a discounted rate for those who sign up early creates a sense of urgency and encourages attendees to commit to the event sooner rather than later.
Creating a sense of FOMO (fear of missing out) can be a powerful motivator for getting people to sign up for your workshop. You can use this by announcing every new sale on your social media channels and website, and by sharing updates on the number of spots left. This creates a sense of scarcity and encourages people to act quickly to secure their spot.
Make sure you’re prepared to answer common questions about your workshop. This could include questions about the schedule, what attendees should bring, what level of experience is required, and more. Having a clear FAQ section on your sales page and sharing updates on social media can help to alleviate any concerns attendees may have and encourage them to sign up.
If your workshop is being held at a yoga studio or other venue, consider asking them to promote it to their own followers and email list. This can be a powerful way to reach a new audience and generate more sign-ups. You can even offer a kickback to the studio (eg: $50 per student who signs up) to encourage them to promote it.
By using these marketing strategies, you can create a successful yoga workshop that attracts plenty of attendees and generates buzz within the community. Good luck!
I mean, I knew it was going to be amazing coming from you - but that looks SO good! Thank you! That looks so, so, so good. Exactly what I was going for.
"Oh my god - they are gorgeous! It's stunning. It's like a work of art... I love it so much, thank you so much."
"They are just beautiful, and peaceful, and full of soul. I love them.
Thank you thank you thank you......can’t wait for next time"
My mission? To help passionate, purposeful yoga businesses thrive doing what they LOVE with websites that sell authentically.
Because I believe yoga teachers deserve to thrive spiritually AND financially, I'm here to help you craft a compelling website that echoes your authenticity and converts effectively.